URLs – Following the Trail of Associative Thinking

URLs – Following the Trail of Associative Thinking

We all understand that the human mind does not operate in a linear fashion. Despite this, people routinely rely on linearly arranged materials (reports, spreadsheets, articles, etc.) to review or study new information. Such materials are often organized into sections on individual topics, with each section consisting of paragraphs featuring a specific idea (effectively building a plodding, linear structure). This is antithetical to the associative nature of the human mind. It is only natural, then, that throughout history we have dreamt of machines that would one day allow us to review information and data in multilinear and tangential fashions.

“As We May Think” Is How We Really Think

Memex Machine

Bush’s Memex machine as visualized in the original print publication in The Atlantic.

In 1945, Vannevar Bush published his renowned article, “As We May Think,” in which he discusses the associative nature of the human mind. Bush also wrote at length about the inadequate structure of data storage and his vision for a machine, the Memex (Memory Extender) that would mirror the associative qualities of the human mind while also relieving people of the burden of scouring through endless indexes for information. Bush maintained that the human mind “operates by association” and that once we grasp an idea, our minds “snap instantly to the next [idea] that is suggested by the association of thoughts, in accordance with some intricate web of trails carried by the cells of the brain.”

Bush’s admiration for the power of the human mind is evident from the following quote: “the speed of action, the intricacy of trails, the detail of mental pictures, is awe-inspiring beyond all else in nature.” It is natural, then, that Bush would propose the building of a machine that would mimic the abilities of the mind. Bush envisioned the Memex as operating with the speed and associative capBush Pull quoteability of the mind, in other words, a machine that would literally become an extension of memory and thought, stating that “selection by association, rather than indexing, may yet be mechanized.” Bush envisioned the mechanization of association by having the user of the Memex “build a trail” or mind map. This process of joining or linking information was an early call for the need and capabilities of URLs.

Data Pointers

There are many disadvantages to traditional data storage – one of the biggest disadvantages being that users must rely on complicated queries to search through linear, tabular data in order to find specific information. Computer memory is even more rudimentary – a contiguous string of seemingly meaningless zeroes and ones. In order to make use of computer memory, natural information gets digitized, transformed programmatically into appropriate data structures and stored as memory. Once this is accomplished, data can later be retrieved and interpreted as program logic at a location address or pointer which must also be memorized.

Data pointers have been used for years (since 1964 to be exact) to improve data retrieval and to help programmers ruminate about data at a higher level of abstraction. A pointer is a value that references or points to another value stored somewhere else within a program memory. Essentially, acting as something of a signpost, allowing users to more easily find the data they want to review. The obvious downside to this method is that the data pointer is limited to data contained within one machine – making building distributed systems problematic.

SlashDB as Your Innovative Solution

SlashDB technology takes the concSlashDB Logoept of data pointers to the next level by using Uniform Resource Locators (URLs) as pointer structured data resources. SlashDB automatically assigns each data resource a URL which allows data to be sourced from one machine to another. This not only helps users navigate data and associate specific pieces of data more easily than ever before, but also allows software architects to think of disparate data in similar terms as if that data were contained within the program’s memory.

For instance, a URL data pointer for a customer table will lead to a pointer for a specific customer within that table, which will, in turn, lead to a specific property of the customer, such as an email address or invoices. Data exposed at this granular level, like small breadcrumbs dropped along a logical path of thought, provide a trail or map that allows programmers to build applications spanning multiple machines. URL data pointers coupled with SlashDB technology sync seamlessly with thought processes and patterns, allowing URLs to perfectly imitate the highly associative nature of the human mind and memory.

SlashDB has made Bush’s concept a reality, and, in doing so, takes his vision of associative technology one step further by creating unique data pointers in the form of URLs for each piece of data – providing associative footholds for the mind to use with the greatest ease possible. SlashDB thoroughly understands that tools which share the same associative capabilities of the mind increase utilization and heighten productivity.

Mind Map

Mind Map

Associative technology melds with the mind, allowing for a rapidity of exploration based on association. This results in an intricate network of relationships that can range from the highly related to the tangential to the most tenuous of connections, all of which can work to create new and novel conceptions of data and data usage.

SlashDB has made it our mission to make data retrieval a highly accessible, searchable, and associative process.  If you think our innovative methods will help streamline your business, contact us and we’ll work with you to find the best solution for your needs.


Split Brain Condition in Distributed Systems

Split Brain Condition in Distributed Systems

Today’s application software runs in the complex environment of interdependent services connected in a network. Users don’t even think about it and many software developers give networks little more consideration than electricity. Meanwhile…

Processes, servers, NICs, switches, and local and wide area networks can all fail, with real economic consequences. Network outages can suddenly occur in systems that have been stable for months at a time, during routine upgrades, or as a result of emergency maintenance. The consequences of these outages range from increased latency and temporary unavailability to inconsistency, corruption, and data loss. Split-brain is not an academic concern: it happens to all kinds of systems—sometimes for days on end. Partitions deserve serious consideration.

Source: The Network is Reliable – ACM Queue by Peter Bailis, UC Berkeley and Kyle Kingsbury, Jepsen Networks.

Click the link above to learn from real world outages at Google, Amazon,  HP, Microsoft, MongoDB, Yahoo! and more.

Image by Hikmet Gümüş.

SlashDB and Data Analysis

SlashDB and Data Analysis

An increasingly popular trend in IT and business intelligence is data analysis. At SlashDB, we celebrate this trend as it contributes to the rising awareness of data’s amazing capabilities. Data analysis tools allow for the construction of predictive models that enable businesses to anticipate the needs of their customers – changing customer service into a proactive rather than reactive element.

Recent advances have made data analysis tools both more affordable and more precise in their predictions. To help predictive models reach their full potential, new data analysis tools are adding API technology to help interpret and organize complex un-structured and real-time data, as well as to support in-house development of data analysis apps.

Pairing Data Analysis and APIs

Pairing data analysis tools with APIs enables more efficient and in-depth data collection. APIs not only help extract more specific data than ever before, they also help expose real-time data for more precise and up-to-date predictive models – predicting trends and modifications ahead of the competition.

Combining data analysis tools with APIs helps businesses create more detailed and consumer-specific predictive
models and applications. These predictive models and apps help businesses to fully gauge the desires and needs of their customers – enabling proactive customer support and, in turn, higher customer satisfaction.

Data analysis tools paired with APIs are helping businesses achieve higher revenue than ever before by speeding up and simplifying data collection. This is a trend that businesses simply cannot afford to miss out on. The best way to get the most out of your data analysis tools, and keep up with the competition, is to adopt an API add-on to streamline data extraction.

Case in Point – SlashDB in Real Life

The theories behind adopting API technology in order to increase the effectiveness of data analysis tools are informative – and well-considered – but real life examples are sometimes even better at illustrating a point. For instance, SlashDB powers APIs for Aruba Tourism Authority. Our API helps them collect valuable data and gives them heightened insight into prospective travelers’ specific interests in the island’s activities. Aruba Tourism Authority uses an attractive web application and digital content on as a platform for gathering important data from prospective visitors.


SlashDB captures the data from their website and seamlessly integrates it into Google Spreadsheets where it is analyzed in real time. By pairing an API with data analysis tools, Aruba Tourism Authority is able to capture and analyze data that will help them attract more visitors and increase revenue. This is an excellent example of the effectiveness and efficiency that APIs bring to data extraction and analysis.


SlashDB: Your Data Analysis API Solution

Adding an API add-on like SlashDB to your data analysis set-up can help you extract important data from predictive models, enabling you to meet and exceed customer expectations across multiple channels.aruba_island

At SlashDB, we focus on creating APIs with both high accessibility and heightened searchability. That’s why our API  add-on relies on a “what you see is what you get” set-up. This kind of set-up increases the speed and efficiency of data extraction. Our technology enables you to access your data through multiple platforms and creates a unique hyperlink for each individual piece of data.

Important Reasons Why You Should Pair SlashDB with Your Data Analysis Tools

  • SlashDB makes databases easily accessible from any analysis tool including (but not limited to): R Studio, Jupyter Notebook, Qlikview, Tableau, and Excel.
  • SlashDB makes working with databases as simple as working with plain files – with the added bonus that the data retains its integrity and authorizations while staying up-to-date.
  • SlashDB allows users to access and retrieve data with ease, relying on their intuition to extract the data they need rather than relying on complicated search queries.
  • With SlashDB, the content in your data analysis software or database becomes accessible through authorized web and mobile applications.SlashDB logo

SlashDB is committed to creating APIs that are highly accessible, searchable, and adaptable to other business and software tools. SlashDB’s API add-on can help streamline your business, allowing for increased profit margins and higher customer satisfaction. Contact us at SlashDB and we’ll work with you to find the best API add-on configuration for your business needs.

Is Amazon CTO’s Call for Simplified Solutions a Shout-Out to SlashDB?

Is Amazon CTO’s Call for Simplified Solutions a Shout-Out to SlashDB?

SlashDB is proud to share the news that leading technologist and CTO of Amazon, Werner Vogels, recently posted an article on API technology that mirrors our own beliefs and technological developments. Vogels’ article examines technology trends of 2016, specifically the benefits of adopting API technology. Vogels’ thoughts and ideas about API technology and development so closely match our own endeavors in streamlining data storage that we really have to share his article. You can read Vogels’ article in full here or read below for a recap of the highlights.

Simplified Solutions

In his article, Vogels notes that the call for building simpler systems will continue to soar in 2016. He believes that adopting APIs is the ultimate answer to the quest for simplified data storage. Vogels touts the many benefits APIs offer, especially when paired with a cloud platform. Specifically, he asserts that the cloud is the perfect platform for constructing APIs because it offers both scalability and low investment costs.

Vogels believes that APIs in general (and cloud-based APIs specifically) are the future of data storage. This notion is supported by a careful study of technology trends which reveals evidence that APIs are the simplified solution to the increasingly urgent problem of data storage. APIs, as Vogels points out, enable organizations, big and small, to develop at exponential rates, with the potential to shoot off in unexpected and exciting directions.

Most importantly, Vogels notes how adaptable APIs are to new and legacy software, stating:

The great thing about APIs is they can be consumed internally as well as externally. We see not only new software getting APIs but also legacy software components like the system-of-records being wrapped with APIs such that new product innovations can access the legacy systems.

SlashDB API Joins Internal and External SystemsThis statement especially delights us at SlashDB as we have provided services for new systems and API add-ons for existing systems for years. In fact, Vogels’ sentiments and high esteem of APIs adheres so closely to our own beliefs and practices here at SlashDB that we now feel something of a personal kinship with him.

Victor Olex, founder and CEO of SlashDB, stated that he is thrilled that SlashDB’s ideas are now validated by a luminary such as Vogels. SlashDB has been an advocate for advancing the API ecosystem to legacy systems for years and we’re very happy to be joined by someone with Vogels’ background and experience.

SlashDB as Your Simplified Solution

SlashDB provides a “what you see is what you get” interface that allows users to access and retrieve data with ease, relying solely onSlashDB logo their intuition to guide them through the database. Our API add-on creates hyperlinks for each piece of data, enabling increased efficiency and workflow. We’re fully committed to creating APIs with accessibility, searchability, and speed.

SlashDB’s API solution is available in the Amazon Web Services Marketplace.We also provide on premise installation – contact us and we’ll bring our simplified API solution directly to you.

Join us in our mission to create a simplified database and development ecosystem, a solution that will usher us into a new age of technological innovation.

API Gateways – Gateways to the Future

API Gateways – Gateways to the Future

Amazon recently created a stir when they released their very own API Gateway. Their announcement generated a new interest and, in some cases, renewed interest in APIs and API gateways. At SlashDB, we’re glad for any news that stirs up API and API gateway chatter – after all APIs and databases are kind of our thing. This chatter has raised questions for some business owners – about APIs in general, API gateways more specifically, and, most importantly, how API gateways can help business.

What is an API?

First, let’s breakdown what API stands for: Application Programming Interface. That’s a great start, but what exactly is an application programming interface? It’s actually pretty simple.

Applications are software – smartphone games like Angry Birds, Applicatation Programming Interfacesocial networks like Facebook, and commonly used computer standards like Microsoft Excel are all examples of applications.

Programming is simply the code that computer scientists use to build and interact with an application.

An Interface is the landscape on which two or more different applications overlap – allowing them to communicate.

So to put it very simply – APIs allow computer scientists to interact and communicate with applications.

A good way to visualize this concept is to image an API as a helpful and untiring office intern. The intern acts as a middleman between the programmer and the application – ferrying requests from the programmer to the application and returning the requests to the programmer after a brief chat with the application.

Now that we’ve got a good idea what an API is we can focus on API gateways.

What is an API Gateway?

An API gateway sounds cool and somewhat mystical, a kind of magical portal to another land or dimension. What’s even cooler is that an APIAPI gateways gateway really does act like a portal (or, at the very least, a nifty shortcut) to important information you want to extract from your application.

Essentially, an API gateway acts as a filter – cutting through all of the API traffic to retrieve your requests quickly and efficiently.

How Will an API Gateway Help Your Business?

An API gateway will help keep you on track. An API gateway increases processing speed without impacting the performance of backend systems. Even better, an API gateway will make you more organized, efficient, and productive by helping you to get to the data you need by a more direct and secure path.

SlashDB as an API Gateway

SlashDB acts as an API gateway – a lightweight shell for any application or database that instantly provides a central access point. With SlashDB the content in your application or database becomes SlashDB logoaccessible through authorized web and mobile applications. Our technology allows you to access your data through multiple platforms and – huge bonus – creates a unique hyperlink for each individual piece of data which streamlines your ability to extract data swiftly and efficiently.

At SlashDB were committed to accessibility and that’s why our technology acts as an API add-on or gateway and implements a “what you see is what you get” set-up. SlashDB allows users to access and retrieve data with ease, relying on their intuition to extract the information they need rather than relying on complicated search queries.

SlashDB has made it our mission to transform APIs into highly accessible, searchable, and efficient workplace tools. If you think an API gateway will help streamline your business, contact us and we’ll work with you to find the best solution for your needs.

SlashDB at the API Strategy and Practice Conference

SlashDB at the API Strategy and Practice Conference

SlashDB is proud to announce that founder and CEO, Victor Olex, had the honor of giving a presentation at the most recent API Strategy and Practice Conference. Olex, acting as SlashDB’s representative, presented a talk on API advancements and development, sharing the stage with representatives from Walgreens, CapitalOne, Intuit, and Datafiniti.

Olex, a proponent and innovator of API technology, delivered an intelligent and compelling presentation on the ability of APIs to completely restructure the database ecosystem, as well as SlashDB’s commitment to simplifying database interactionsvo_slashdb through increased accessibility and searchability. Olex was lauded by fellow participants for his presentation, with one participant stating that SlashDB’s achievements in the field of API development were the highlight of the conference.

You can view Olex’s full presentation here or read below for a run-down of the highlights of his talk.

Statistically Speaking

Olex’s talk focused in part on offering concrete statistical data on the financial benefits of adopting APIs. For instance, in 2015 companies globally spent $2.3 T (that’s right, trillion) on IT systems. Of that$350 B (billion!) was spent on technicaldata_integration_pull_quote consulting and software integration services, while still another $140 B was spent on middleware. In total, half a trillion dollars is spent annually on data and data integration software. Saying that this is a lot of money to spend on data-related software is an understatement.

So where exactly is all of this money going? A quick breakdown reveals that most of it is used to cover expenses for integration ETL (Extract, Transform and Load) and Data Warehousing. Fortunately, the extreme financial upkeep for these types of databases can be greatly reduced by adopting an API database add-on like SlashDB’s, which favors accessibility and searchability over a single access point.

Multiply Investments with Amazonian-Sized Results

Olex reviewed the successes of APIs in businesses, notably using Amazon as an example of how investing in an API can lead to (hugely) increased returns. Amazonamazon_logo adopted an API in 2002 and, flashing forward to 2016, Amazon is now reaping the benefits of that decision. Since adopting an API, Amazon’s returns have increased by 4,000%. Needless to say, this is a huge, almost fantastical, return for investing in an API.

API Accessibility

In his presentation, Olex aptly pointed out that the underlying theme of the conference was accessibility, a theme that he took up with great enthusiasm and insight, offering excellent justifications for adopting APIs to meet accessibility needs in databases. Olex passionately advocated for a “what you see is what you get” interface which allows users to access and retrieve data with ease, relying on their intuition to guide them through the database rather than relying on complicated queries. Olex was quick to point out that SlashDB implements this exact setup, providing an API add-on that creates hyperlinks for each piece of data, which is literally like having your data at your fingertips.

SlashDB as a Solution

The intelligent and compelling presentations at the conference definitely highlight the fact that APIs have made serious inroads into the logos of businesses within theslashdb-logo-stacked-75 past year. Their popularity will only continue to grow and progress into mainstream business practices.

At SlashDB we’re committed to creating APIs with accessibility, searchability, and speed. Join us in our mission to rehabilitate the database ecosystem into a thing of streamlined beauty (and save yourself time and money in the process).

Full Session Video

Without further ado we present the entire video of the “APIs in Enterprise” session (you can jump straight to minute 32 when our part begins here). Enjoy.

How to Prepare Your API for Holiday Traffic

How to Prepare Your API for Holiday Traffic

Did you hear that web’s fiber optic wires light up in different colors during Holiday season? Well, we are not certain that’s true, but without a doubt holiday shopping online is now more popular than ever.

Just to drive the point home, PracticalEcommerce predicts that online retail will increase by 13.9% in 2015.1 If that’s not enough to motivate you to get pull_quote_api_traffic_largeyour e-commerce API into tip-top shape – here are some stats that might convince you. According to data on Kissmetrics, 47% of people leave a website if it doesn’t load within two seconds and 79% of people will not return to a website if they are initially dissatisfied with its performance.2 And to bring it all the way home – 44% of dissatisfied visitors will also tell their friends about their dissatisfying experience.3

You should be sufficiently motivated at this point to take a close look at your API and make sure that it’s ready to meet the heavy demands of holiday shoppers. The configurations below are recommendations from SlashDB developers to help optimize the performance of your API during the holiday season.


Reconfiguring Your API to Optimize the User Experience

Our developers took the time to break down some useful NGINX configurations that will help prepare your API for holiday traffic. While there are many shopping_cart_scaled2factors that contribute to the overall functionality of your API, improving the configuration of your load balancing, caching, and rate limiting are three solid ways that you can improve your set-up for holiday traffic. That’s why our developers are focusing on these three configurations to improve the API user experience.


Load Balancing

Setting up basic load balancing in NGINX is fairly simple. All you need to do is define an upstream block with multiple servers running – these can be multiple application instances on the same machine or another server in your network. The code below shows a basic load balancing configuration in NGINX.


http {
    upstream slashdb_app {
        server weight=3;
        server backup;
    server {
        listen 80;

        location /db* {
            uwsgi_pass slashdb_app;
            include uwsgi_params;


Load Balancing Breakdown

The code above might seem a tad intimidating for those with little experience customizing NGINX. It actually makes a lot of sense if you know what these things stand for. Take a look below to get a better understanding of how the code works to help improve your API.

upstream – assigns a name to a group of servers that will receive request traffic; referenced later in the uwsgi_pass directive

least_conn is a method used for distributing requests, other options are ip_hash, hash, least_time. If you don’t set anything yourself then the requests will automatically be distributed evenly among the servers.

weight the weight is directly proportional to the number of requests the server receives. If you set the weight to a high number then the server will receive a high number of requests. Similarly, setting the weight to a low number means that the server will receive a low number of requests.

backup flags the server as a last resort. A request will be sent if other servers are unavailable.


Another simple way to improve your API performance is to add cache. Before reaching for an advanced solution like Varnish, you should check out NGINX which serves static content very efficiently and is an incredibly capable web cache when placed in front of an application server. The NGINX configuration below proxies a WSGI (Web Server Gateway Interface) application and is similar to a regular proxy_cache.


server {
    listen 80 default_server;
    uwsgi_cache_path /var/cache/slashdb levels=1:2 keys_zone=slashdb_zone:10m inactive=5m;

    # additional cache key segments from query parameters and HTTP headers
    set $api_auth $arg_app_id$arg_app_key$http_app_id$http_app_key;
    location /db* { 
        uwsgi_pass unix:///var/run/slashdb/slashdb.sock;
        include uwsgi_params;
        uwsgi_cache slashdb_zone;
        uwsgi_cache_key $host$request_uri$http_authorization$cookie_auth_tkt$api_auth;
        # cache freshness
        uwsgi_cache_valid 200 302 5m;
        uwsgi_cache_valid 301 1d;
        uwsgi_cache_valid any 0;

        add_header X-Proxy-Cache $upstream_cache_status;


Cache Breakdown

The code above might seem a bit lengthy and complex, so we’ve broken it down and provided some explanations to help you feel more comfortable making these changes on your own. This is an important configuration as some locations tend to change more often than others. Using the right caching time values can dramatically reduce redundant calculations, database requests, and speed up your API.

location – URL fragment to which the cache settings apply; you can specify different setting for different parts of your API


/var/cache/slashdb is the path to the directory to save cached files.
levels=1:2 sets the sub-directory structure in the cache.
keys_zone=slashdb_zone:10m is shared memory (10 MB) that stores all of the active keys and metadata in the cache.
inactive=5m sets the cache lifetime. If cached data is not accessed within 5 minutes (5m) it will be removed from the cache regardless of its freshness.


$host$request_uri$http_authorization$cookie_auth_tkt$api_auth is a key used to differentiate cached files and $api_auth segments assure that each API user request is cached separately.

uwsgi_cache_valid sets the caching time for different response codes.

200 302 5m requests with status code 200 or 302 are cached for 5 minutes (5m).
301 1d sets redirects to be cached for 1 day (1d).

uwsgi_cache defines which zone (shared memory) to use for caching.

add_header adds a header to the response.

X-Proxy-Cache $upstream_cache_status header X-Proxy-Cache will tell you if  a response is HIT, MISS or BYPASS in the cache.


Rate Limiting

A very useful feature in NGINX is the ngx_http_req_module which is used to limit the request rate by using a ‘leaky bucket’ method that delays requests so that they are processed at a defined rate. A ‘leaky bucket’ method is useful as it provides a steady rate for requests (in the same way a leaky bucket has a steady drip, hence the name).

http {
  limit_req_zone $binary_remote_addr zone=one:10m rate=10r/s;
  server {
    location /db* {
      limit_req zone=one burst=20;

Rate Limiting Breakdown

Rate limiting really is a great way to improve the functionality of your API. Take a look at our explanations below so that you understand the configuration changes and feel comfortable making these adjustments.



$binary_remote_addr in this example the remote address is used as a key for checking the rate. The key can be a combination of various attributes.
zone=one:10m is the name and the size of the zone.

rate is the desired frequency of requests per second.

limit_req sets the maximum length of a queue with delayed or ‘leaky bucket’ requests. The default setting is 0.

zone=one defines which zone (key or rate) is to be considered.
burst=20 is the allowed number of delayed or ‘leaky bucket’ requests. In this example 20 is set as the allowed number of delayed requests.


We hope these configurations will help you have a more relaxing and profitable fourth quarter. SlashDB wishes you a  happy holiday season and a very happy high traffic online shopping season.


  1. Armando Roggio, “4 Predictions for 2015 Holiday Shopping Season,” Practical, accessed October 23, 2015.
  2. Sean Work, “How Loading Time Effects Your Bottom Line,”, accessed October 23, 2015.
  1. Ibid.
SlashDB Creates an API for Twitter Challenge

SlashDB Creates an API for Twitter Challenge


Slash DB is proud to share our work for API Evangelist.

Earlier this month, API Evangelist issued a Twitter challenge to create an API for Ranking Digital Rights data. We’re happy to say that we not only accepted this challenge, but succeeded in creating the API in just a few short hours. This quick turnaround was possible by using SlashDB API technology.

api_evangelist_twitter2Victor Olex, SlashDB founder and CEO, (@agilevic) wrote:

I took your Twitter challenge and created the API for Ranking Digital Rights data. The data model does not include scores for individual lines of business, but it does have all qualitative data needed to make sense of it. I did not write any data aggregation queries, but we can add those later. The whole thing works off a MySQL database model, which I designed and fed with data from the spreadsheet.                                                                                                                                                                                                 api_evangelist_quote

At SlashDB we pride ourselves on creating easy to use  APIs that can be installed quickly and efficiently. API Evangelist’s challenge played right into our element and we’re happy to note that the result was exactly what they wanted. API Evangelist wrote, “What I like about SlashDB, is it lets you navigate the resources and relationships through the generated HTML pages, and then retrieve the XML or JSON you will need.”

The next time you’re faced with the need for an API think of SlashDB. We rise to any challenge without squabble – the only thing you’ll hear from us is a single utterance –“Done.”



Invitation to the API Strategy and Practice Conference

Invitation to the API Strategy and Practice Conference

We are excited to announce that our founder and CEO, Victor Olex, will be speaking alongside delegates from Walgreens, Intuit and CapitalOne at the 2015 API Strategy and Practice Conference taking place in Austin, Texas November 18th – November 20th.

The API Strategy and Practice conference is a vendor neutral and community supported API industry conference. The goal of this conference is to connect API practitioners and provide a platform to showcase and discuss APIs. This venue is a great way to engage with audiences and learn more about APIs.

This year’s conference will cover a range of interesting topics – you’ll have more than enough opportunities to really get your geek on. Most exciting of all (we’re slightly biased) will be Olex’s presentation – taking place on Friday, November 20th at 2pm. His talk will be featured as a part of the APIs in Enterprise segment, sharing the stage with delegates from Walgreens and Intuit. Here’s a sneak peek of some of the topics he will cover:

  • Modernization of Legacy Client/Server Systems with APIs
  • Using APIs Internally for Reporting, Data Science, and System Integration
  • Advantages of Creating an API Layer Over ETL and Data Warehousing

Olex will be representing SlashDB, which focuses on delivering APIs from your relational database and slashdb-logo-stacked-100providing an easy and secure way to manage essential data. Founded in 2010, SlashDB was initially conceived as a solution for securities reference data and market data. A short time after this our team had a major eureka moment and realized that our product could be used as a data gateway for web and mobile applications. We’ve definitely hit our stride since then and now serve a wide range of clients in the financial, academic, tourism, and publishing industries.

If you’re in the Austin, Texas area November 18th – 20th and you have an interest in APIs or simply want to learn more about APIs, you definitely need to check out the API Strategy and Practice Conference. This is a great opportunity to learn and network.

SlashDB Helps Aruba Win #1 Spot in Digital Marketing Index

SlashDB Helps Aruba Win #1 Spot in Digital Marketing Index

Together with ConceptFarm, a leading digital marketing agency in New York, we are delighted to share with you the recent success of our client,

Caribbean & Co. reports that the happy island of Aruba ranks No. 1 out of 35 Caribbean islands for overall “destination marketing index 2015.” Aruba also ranks No. 1 out of 10 Caribbean islands for Instagram reach, boasting an impressive 23,000 followers, double the number of the runner up. The marketing index ranking was derived by a proprietary weighing of various data, including social media followings, website inbound links, 3rd party rankings, and more (…)

Solidifying its position as the most digitally innovative DMMO, the ATA recently launched The Happiness Builder – a content-rich planning experience (…)

Quick Start With SlashDB

SlashDB connects website to databaseWhen the design team at ConceptFarm outlined their ideas for Aruba’s Happiness Builder it quickly became evident that such an innovative site would need to be custom built. Featuring video clips of nearly 100 attractions housed under six categories, the site allows visitors to create and share custom video “itineraries” of their Aruba vacation, complete with personalized messages and a choice of sound tracks.

The honor of programming of the site was awarded to VT Enterprise (the company that created SlashDB) after a highly competitive Request for Proposal process. Victor Olex, founder and CEO commented:

The sheer scope of the project and the need to launch the site in time for the contest was not a job your neighborhood web developer or digital marketing agency could do by themselves. We took the challenge and delivered on every idea the creative team threw at us.

VTE’s team utilized database design methodologies found in professional enterprise information systems and coupled that with API automation from SlashDB. SlashDB provided an instant API gateway to MySQL, which was the database already in use at This combination formed the bedrock of the solution and the back-end for the web application.

Focus on User Experience

Once an API layer was in place, the development team focused on delivering the rich interactive features and stunning visuals conceptualized by the creative team. HTML5, advanced Cascading Stylesheets (CSS), and the JavaScript library, AngularJS, were key components in the front-end development process. OpenStreetMap combined with styling from Stamen and Leaflet library rounded off the technology stack and allowed for the innovative special effects on the map of the island. Adds Olex:

Every time our back-end team needed to make a change to the database, SlashDB instantly provided our front-end developers with an API ready for use. In the end we found that the entire site required literally ZERO lines of code in the back-end. SlashDB truly surpassed our own expectations.

At VTE, we view the finished product as one our greatest accomplishments in digital marketing production. This project was richly rewarding as it allowed our developers to explore new concepts and deliver a product that is truly remarkable for both its visuals and dynamic use of technology. We are happy to share the finished product on behalf of our client and hope that this new site will help to inspire plans for your next vacation.

Aruba Happiness Builder - Explore by Map